Logo Designer Talks: Logo Upgrades

logo-designerA logo design is a brand’s primary identifier. Having a business emblem has a lot of benefits. It helps create awareness that an entity or a brand exists, it creates familiarity, it is a convenient ID, and it gives the public a preview of what to expect from the brand.

Ideally, a logo should be timeless and won’t need any upgrade. The logo of Nike and Chanel are a proof that there are logo designs that could actually stand the test of time and will look as appealing as they did the first time they were launched. This is why it is highly recommended that you opt for a simple logo design—something that is not too trendy but has high impact. There are some cases when a company decides to give their logo a makeover. Others go as far as getting a totally different logo. Here are some examples.

1.    Gap

Among the companies that have chosen to scratch their old logo for a new one is Gap. Sadly, the change was not much of a success as there is no contest between the old and the new emblem. The old one is simple but interesting. The new one has a discord with the brand. It seems more fitting as a technology or computer logo than a fashion logo. If you need to tweak the logo, make sure that the logo designer can come up with something a lot better than your existing one.


2.    Burger King

Another company who gave its logo design a makeover is Burger King. The simple orange-red logo was changed into a red-yellow-blue burger logo. The upgrade for this case is good because the new logo is more balanced in terms of colors. The addition of blue in the design gave the layout a bit of texture which was missing from the old logo.

บริษัท ที่ให้การออกแบบโลโก้ของ การปรับปรุงก็คือเบอร์เกอร์คิง โลโก้สีส้มแดงง่ายก็เปลี่ยนเป็นเบอร์เกอร์โลโก้สีแดงสีเหลืองสีฟ้า ปรับกรณีนี้เป็นสิ่งที่ดีเพราะโลโก้ใหม่จะมีความสมดุลมากขึ้นในแง่ของสี นอกจากนี้สีฟ้าในการออกแบบให้รูปแบบบิตของพื้นผิวซึ่งได้รับการหายไปจากโล โก้เก่า

3.    Fed Ex

logo-design-onlineFed Ex is probably one of the companies who had great success in updating their logo. The old logo was good but obviously belongs to another decade. The new logo design is more cutting edge, modern, and easily recognizable. The logo designer for the new logo created a brilliant design and making this logo a case study on the effective use of negative space. If you see the white arrow between the capital E and x, that’s one of the most brilliant optimization of negative space.

4.    KFC

An important thing to consider if you think about changing your logo is that it has to still be recognizable. If it is too far from the previous design, it could backfire. The new Kentucky Fried Chicken logo has successfully overhauled its old emblem, giving it a fresher, cleaner, clearer look. The bucket behind the colonel is genius as the word “bucket” is greatly associated with the brand. Overall, this is considered to be one of the most amazing logo transformations when it comes to food and restaurant logos.

If you are thinking of making a change in your existing logo, find a skilled logo designer to do the job for you.